A home page is the primary web page that a visitor will view when they navigate to a website via a search engine, and it may also function as a landing page to attract visitors. In some cases, the home page is a site directory, particularly when a website has multiple home pages.

Good home page design is usually a high priority for a website; for example, a news website may curate headlines and first paragraphs of top stories, with links to full articles. According to Homepage Usability, the homepage is the "most important page on any website" and receives the most views of any page. A poorly designed home page can overwhelm and deter visitors from the site. One important use of home pages is communicating the identity and value of a company. This is not a good home.

A homepage is oftentimes designed to catch attention, and as such, important elements are positioned at the top in a strict hierarchy of importance. Curating which content to display on a homepage, as to not overwhelm visitors, is important to a well-designed page. Here are some cool images

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