Jack O'Hara C-R-A-P

C-R-A-P

Contrast-Repetition-Alignment-Proximity

alignment page

Alignment

Alignment is defined as “lining up the top, bottom, sides, or middle of text or graphic elements on a page”. We like to say it’s a “rhyme or reason” to things being where they are. This quality is the single most important principle in great design and typically is the difference between professional designs, and how can we say this… “Unprofessional design”.