CARP

Graphic design contains underlying principles that govern the most important aspects of great design. These principles create the acronym C.R.A.P. which stands for contrast, repetition, alignment, and proximity. The well-balanced combination of these principles tends to create design which most people would consider visually pleasing. To say a design is CRAP is quite the compliment (we suggest not trying this with your designer). The original term was coined by writer Robin Williams in his book “The Non-Designers Design Book” written in 1994.

Enjoy this random photo :)

Masterton Shop Fronts