Pip Dunbar Design is CRAP


DFesign Principles of Proximity

In this example of www.tbic.com, you see how there is a very large amount of “white space” (low proximity) around the major service offering, “A Texas based Workers Compensation Insurance Carrier.” While there is an image in the background, the lack of other visually complicated items has been purposely eliminated to create a strong compelling urge to read the sentence and act on the “Know More”. This is a great example of proximity (or lack thereof). Things to Consider: Proximity creates meaning Elements that are alike should be grouped Items that are different should be kept apart The more spacing elements the clearer the difference More spacing means LESS connection in elements Clear separation makes navigating a website easier Labels should be next to images they are naming or describing.