Contrast

Contrast is defined as “the difference in visual properties that makes an object distinguishable from other objects and the background”

We like to say it means to make some things stand out more than others. A website needs to have some variation and contrast.

Things to Consider:

Group things that are the same together

Make things that are different stand out

Don’t be “slightly different” (choose same or very different)

Strong contrast helps visually separate content

Good contrast makes a design more visually appealing

Contrast is great for “calls to action” and “next steps”

You can contrast things like font size, colour and shape on the same page.